About the Brand
The Ordinary is a disruptor in the skincare and makeup industry, known for its no-nonsense approach to beauty. Founded in 2013 by the parent company Deciem, The Ordinary quickly gained a cult following for its transparent labeling, affordable pricing, and clinically effective formulations. The brand's ethos is centered around providing consumers with access to high-quality ingredients that are typically found in premium skincare lines, but at a fraction of the cost. The Ordinary's minimalist packaging and straightforward product names reflect its commitment to simplicity and honesty, making it a favorite among skincare enthusiasts who value substance over style.
What sets The Ordinary apart is its scientific approach to beauty. Each product is designed to address specific skin concerns using a single active ingredient at an optimal concentration, supported by other beneficial ingredients. This approach allows users to customize their skincare routines based on their individual needs. The brand also prides itself on being cruelty-free, vegan, and free from parabens, sulfates, and mineral oils, aligning with the growing demand for clean beauty products.
Brand Significance, Voice & Audience
The Ordinary has significantly impacted the beauty market by democratizing access to high-quality skincare. Its voice is direct, educational, and often technical, appealing to a tech-savvy audience that values evidence-based information. Targeted primarily at young adults and millennials, The Ordinary has a strong online presence and a loyal following on social media platforms like Instagram and YouTube, where influencers and beauty enthusiasts frequently discuss and review its products. The brand's reach extends globally, with a significant presence in North America, Europe, and Asia.
Top 5 Best Sellers
- Niacinamide 10% + Zinc 1%: A powerful serum that helps reduce the appearance of pores and blemishes, making it a staple in many skincare routines.
- Buffet: A multi-peptide serum that targets multiple signs of aging, including fine lines and wrinkles, for a more youthful complexion.
- Hydrophilic Clay Cleanser: A gentle yet effective cleanser that removes impurities without stripping the skin's natural oils.
- AHA 30% + BHA 2% Peeling Solution: An exfoliating treatment that smooths and brightens the skin, revealing a more even and radiant complexion.
- Caffeine Solution 5% + EGCG: An eye serum that reduces puffiness and dark circles, giving the under-eye area a refreshed look.
Quick Facts
- Founded: 2013
- Country of Origin: Canada
- Price Range: $5 - $30
- Cruelty-Free/Vegan: Yes, all products are cruelty-free and vegan
- Retail Availability: Available online and in select retailers worldwide, including Sephora, Ulta Beauty, and Selfridges
Is The Ordinary cruelty-free?
Yes, The Ordinary is committed to being cruelty-free and does not test its products on animals.
Where can I buy The Ordinary products?
The Ordinary products are available online directly from the brand’s website, as well as through major retailers such as Sephora, Ulta Beauty, and Selfridges. They are also widely available in many countries through these retailers.
Is The Ordinary worth the price?
Absolutely. The Ordinary offers high-quality, clinically effective skincare products at very affordable prices, making it an excellent value for money. The brand’s focus on single-ingredient formulas allows users to tailor their routines to their specific skin needs.
Does The Ordinary ship internationally?
Yes, The Ordinary ships internationally to many countries. Shipping times vary depending on the destination, but orders typically arrive within 5-10 business days.
Are The Ordinary products vegan?
Yes, all The Ordinary products are vegan and do not contain any animal-derived ingredients.
At QueenCompares.com we share content for general entertainment and information. It's not medical, dermatological, nutritional, or fitness advice and shouldn't replace guidance from a licensed professional. If you're making health-related decisions, please check with a qualified expert — and know that using this site and its information is at your own discretion.
Products (6)
The Ordinary AHA 30% + BHA 2% Peeling Solution
The Ordinary