The Brand Story
Founded in 2021 by twin DJ duo, fashion icons, and creative polymaths Simi and Haze Khadra (Sama and Haya Abu Khadra), SIMIHAZE BEAUTY is the ultimate cool-girl makeup collection. Born in Saudi Arabia to Palestinian parents and raised across Riyadh, London, Dubai, and Los Angeles, the sisters were steeped in global fashion from an early age. Constantly traveling and performing at high-energy festivals like Coachella, they needed makeup that could keep up with their fast-paced lifestyle without feeling heavy or requiring an arsenal of brushes.
Driven by their own beauty frustrations, they launched the brand to fill a distinct gap in their routines. They were tired of mixing multiple lipsticks to get the perfect balmy matte shade, and they had a brilliant epiphany that their favorite face stickers could moonlight as high-fashion eye makeup. The result was a thoughtfully curated line that feels entirely authentic to their jet-setting, trendsetting aesthetic.
At the heart of the collection is the "minimal optimal" ethos: uncomplicated, multitasking products that achieve maximum, high-impact results with minimal effort. Housed in stunning, weighty, stone-like pastel packaging crafted from renewable acetate, the formulas are heavily infused with skincare ingredients like hyaluronic acid and rose oil. Designed to enhance natural features rather than mask them, the brand is a true celebration of form meeting function.
Why Editors Love It
It is not just another influencer-led launch; it is a bona fide editorial darling with a fiercely loyal community. Beauty editors and the chronically online beauty community alike obsess over this brand because it actually delivers on the promise of "no-makeup makeup" with an artistic, editorial twist. The formulas melt seamlessly into the skin using just your fingers, and the tactile, sculptural packaging looks like modern art sitting on a vanity. It captures that effortless, lit-from-within Los Angeles energy but remains incredibly innovative and fun—perfect for anyone who wants to look impossibly stylish without spending an hour in front of the mirror.
The Hero Products
- Velvet Blur Matte Lipstick Balm: A revolutionary signature formula that delivers high-impact, weightless matte color with the hydrating, comfortable feel of a lip balm.
- Solar Tint Blush Duo: Featuring contrasting finishes—a sheer dewy balm and a velvety matte pigment—this compact is the ultimate secret to a customized, lit-from-within flush.
- Colour Glaze Lip and Cheek Pigment: A next-generation gel-cream tint infused with a Mirror Polishing Complex for a juicy, lacquered wash of color that deeply nourishes skin.
- Skin Suede Melting Bronze Balm: Enriched with hyaluronic acid, this cream-to-powder bronzer melts into the skin for a seamless, sun-kissed contour that never looks muddy.
- Super Slick Mini Lip Balm: A deeply hydrating, rose oil-infused lip tint that provides an instant glossy, plumping effect, perfectly sized to pop into your keychain case.
- Sun Flush All-Over Face Tint: A multitasking liquid formula that blends effortlessly over lips, cheeks, and eyelids for a healthy, post-pilates glow.
- Eye Play Gem Sticker Pack: The iconic, Coachella-approved celestial decals that started a festival makeup revolution, proving that stickers are the ultimate high-fashion eye makeup.
- Soft Blur Moisture-Lock Setting Powder: A hydrating powder that blurs imperfections and controls excess oil without ever looking dry or cakey.
At a Glance
- Founded: 2021
- Founders: Simi and Haze Khadra
- Country of Origin: USA (Los Angeles)
- Price Range: $24 - $45
- Cruelty-Free / Vegan: 100% cruelty-free and vegan
- Where to Buy: Sephora, Selfridges, Cult Beauty, Space NK, and Simihazebeauty.com
Is Simihaze Beauty cruelty-free and vegan?
Yes, the entire product line is proudly 100% cruelty-free and completely vegan, formulated without any animal-derived ingredients or animal testing.
Who are the founders of Simihaze Beauty?
The brand was founded by Simi and Haze Khadra (Sama and Haya Abu Khadra), twin sisters, renowned DJs, and international fashion influencers who split their time between Los Angeles and the global fashion circuit.
What does "minimal optimal" mean?
This is the brand's guiding philosophy. It means creating multitasking, easy-to-use products that require minimal effort to achieve maximum, high-impact results, often applying flawlessly with just the warmth of your fingertips.
What is the packaging made of?
In a commitment to sustainable beauty, the sculptural, stone-like pastel packaging is crafted from renewable acetate, which helps minimize traditional plastic use while looking exceptionally chic.
Can the lip balms attach to a keychain?
Yes! The brand offers a custom Glow Case, a clip-on keychain specifically designed to hold their mini lip balms so you can easily take your beauty essentials on the go.
Where to Buy
To snag these aesthetic beauty essentials, you can shop directly at the brand's official website, Simihazebeauty.com. Globally, the brand has rapidly expanded its footprint to major beauty retailers. In the United States and the Middle East, it is heavily stocked at Sephora. European and UK shoppers can find the line at premier destinations like Selfridges, Cult Beauty, and Space NK. Additionally, they have an expanding presence in Asian markets, available at select luxury department stores and Olive Young in South Korea.
At QueenCompares.com we share content for general entertainment and information. It's not medical, dermatological, nutritional, or fitness advice and shouldn't replace guidance from a licensed professional. If you're making health-related decisions, please check with a qualified expert — and know that using this site and its information is at your own discretion.