About the Brand
Rare Beauty, launched by Selena Gomez in 2020, is more than just another celebrity makeup line. It's a statement on the importance of embracing natural beauty and individuality. The brand's philosophy is rooted in the belief that everyone’s skin is unique and beautiful, regardless of imperfections. Rare Beauty offers a range of products designed to enhance rather than mask, focusing on creating a natural, radiant look. The brand's commitment to sustainability and ethical practices sets it apart in the competitive world of cosmetics.
The aesthetic of Rare Beauty is clean and minimalist, with packaging that reflects the brand's dedication to simplicity and elegance. Each product is carefully crafted to cater to a diverse range of skin tones and types, ensuring that everyone can find something that works for them. Beyond the products, Rare Beauty has made significant strides in promoting mental health awareness through the Rare Impact Fund, which donates 1% of all sales to mental health services and resources.
Brand Significance, Voice & Audience
Rare Beauty has quickly become a significant player in the beauty industry, known for its authentic connection with consumers and its strong social impact initiatives. The brand's voice is warm, relatable, and empowering, resonating particularly with young adults who value authenticity and purpose-driven brands. With a strong presence on social media and a loyal following, Rare Beauty has achieved impressive brand awareness and reach, often trending in beauty discussions and reviews.
Top 5 Best Sellers
- Serious Skin Weightless Liquid Foundation: A lightweight, buildable foundation that provides a natural, second-skin finish while hydrating and protecting the skin.
- Liquid Lip Paint: A highly pigmented, long-wearing lip color available in a variety of shades to suit every skin tone.
- Skin Tint Perfecting Serum: A hybrid product that combines skincare benefits with light coverage, offering a healthy, glowing complexion.
- Eyeshadow Palette: A versatile palette featuring a mix of matte and shimmer shades, perfect for creating both everyday and bold looks.
- Positively Radiant Highlighter: A creamy highlighter that adds a luminous glow to the skin, enhancing the natural radiance of the face.
Quick Facts
- Founded in 2020 by Selena Gomez
- Country of origin: United States
- Price range: Moderate to high-end
- Cruelty-free and vegan options available
- Retail availability: Ulta Beauty, Sephora, and online at raresbeauty.com
Is Rare Beauty cruelty-free?
Yes, Rare Beauty is committed to being cruelty-free and does not test on animals.
Is Rare Beauty vegan?
While not all Rare Beauty products are vegan, many of their offerings are marked as vegan-friendly. Always check the product details for the most accurate information.
Where can I buy Rare Beauty products?
Rare Beauty products are available at Ulta Beauty, Sephora, and directly from the brand’s official website, raresbeauty.com.
Is Rare Beauty worth the price?
Many customers find Rare Beauty products to be worth the investment due to their high-quality formulations, inclusive shade ranges, and the brand's commitment to mental health and sustainability.
Does Rare Beauty have a loyalty program?
Currently, Rare Beauty does not have its own loyalty program, but you can earn points through retailer loyalty programs like Ulta Beauty's Ultamate Rewards.
Shipping Information
Rare Beauty ships to multiple countries around the world. Standard shipping within the United States typically takes 3-5 business days. International shipping is available, and delivery times vary depending on the destination. For more detailed shipping information, including rates and delivery times, visit the 'Shipping & Returns' page on the official website.
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Products (9)
Rare Beauty Soft Pinch Liquid Blush
Rare Beauty
