The Brand Story
Imagine a beauty brand that refuses to make you choose between treating your skin and perfecting your complexion. Founded in Krakow, Poland, in 2008 by Grzegorz Wnęk, PAESE was born from a fiercely modern philosophy: makeup should never compromise the health of your skin. Taking its name from the Italian word for 'land'—envisioned as a limitless 'land of beauty'—the brand set out to bridge the gap between high-performance color cosmetics and restorative skincare.
Unlike many beauty start-ups that rely on third-party factories, PAESE took the road less traveled by building its own state-of-the-art laboratory and manufacturing facility in Poland. This rare in-house approach grants them total control over every formula, allowing their team of technologists and scientists to infuse color products with precious oils, botanical extracts, and active ingredients like hyaluronic acid and vitamin C. The result is a portfolio of cosmetics that actively nourish, hydrate, and protect the skin barrier while delivering flawless coverage and vibrant pigment.
Over the past fifteen years, PAESE has quietly expanded its footprint, growing from a Polish beauty secret into a global phenomenon available in over fifty countries. Yet, despite its rapid international growth and numerous industry awards, the brand remains remarkably true to its roots. It champions sustainable practices, utilizing environmentally friendly packaging and operating with a zero-waste mindset, all while proving that prestige-level, skincare-infused makeup can remain genuinely accessible to the everyday woman.
Why Editors Love It
In an era where 'no-makeup makeup' and 'skinification' are beauty's biggest buzzwords, PAESE feels incredibly prescient. Editors adore this brand because it genuinely delivers on the promise of active skincare housed within chic, reliable makeup. It possesses that elusive 'it' factor—giving you a lit-from-within glow that looks like you just had a stellar facial, rather than an hour in the makeup chair. The textures are ridiculously elegant, rivaling luxury department store counterparts, yet the price point remains remarkably grounded. It is the brand you recommend to your best friend who wants her foundation to cover breakouts while actively helping to heal them.
The Hero Products
- Long Cover Fluid: A godsend for normal to dry skin, this ultra-nourishing foundation melts into the complexion to deliver radiant, buildable coverage while soothing irritation with shea butter and provitamin B5.
- Puff Cloud Soft Cover Blur Under Eye Powder: Lighter than air and virtually undetectable, this finely milled powder sets concealer flawlessly without settling into fine lines, leaving a soft-focus, airbrushed finish.
- Hydrobase Under Make-up: The ultimate thirst-quencher for your face, this plumping primer uses hyaluronic acid and peptides to lock in moisture, creating a perfectly smooth canvas that grips foundation all day.
- Eyegasm Mascara: Delivering dramatic volume, sweeping length, and an intensely black finish, this vegan conditioning mascara contains lash-loving peptides to promote healthy growth with every coat.
- Nanorevit Natural Finish Longwear Foundation: Powered by super-ingredient blackcurrant seed oil encapsulated in nanostructures, this base visibly reduces redness and regulates sebum while offering a velvety, second-skin finish.
- Run For Cover Full Cover Concealer: An editor favorite for sleepless nights, this creamy, high-coverage concealer erases dark circles and blemishes while remaining delightfully crease-resistant and hydrating.
- Warm Crush Eyeshadow Palette: Featuring eight butter-soft, pigment-packed shades in matte and foil finishes, this coconut oil-infused palette is your one-stop ticket to sultry, sunset-inspired eyes.
At a Glance
- Founded Year: 2008 by Grzegorz Wnęk
- Country of Origin: Krakow, Poland
- Price Range: Accessible / Masstige ($15 - $35)
- Cruelty-Free & Vegan Status: 100% Cruelty-free; extensive and clearly marked vegan range.
- Where to Buy: Paese.com, MAKEUP.eu, and select global beauty boutiques.
Is PAESE a clean beauty brand?
PAESE heavily prioritizes skin health, focusing on natural, nutrient-dense ingredients like plant extracts and precious oils. While 'clean' is a subjective marketing term, their formulas are rigorously tested, free from harsh irritants, and designed to improve your skin's condition over time.
Are PAESE products cruelty-free and vegan?
Yes, PAESE is proudly 100% cruelty-free and never tests on animals. Furthermore, a significant and ever-expanding portion of their product lineup is entirely vegan, which is clearly marked on their packaging and official website.
Which PAESE foundation is best for dry skin?
The iconic Long Cover Fluid is a dream for dry and normal skin types. Its deeply moisturizing formula, enriched with vitamins A, C, and E, ensures that your skin remains hydrated and glowing without clinging to any dry patches.
Do PAESE cosmetics work for acne-prone skin?
Absolutely. Because the brand formulates its makeup with active skincare ingredients, products like the Nanorevit Foundation are brilliant for acne-prone skin. It contains encapsulated blackcurrant seed oil, which naturally reduces inflammation and regulates sebum production without clogging pores.
Does PAESE manufacture its own products?
Yes! Unlike many modern brands that outsource their manufacturing to third-party factories, PAESE owns its own state-of-the-art laboratory and production facility in Poland. This allows for stringent quality control and highly innovative, patented formulations.
Where to Buy
PAESE is incredibly accessible no matter where you are in the world. For the most extensive selection, including limited editions and full shade ranges, shopping directly on their official websites is your best bet. If you are based in Europe or the US, major online beauty retailers like MAKEUP.eu, Amazon, and various regional e-commerce sites stock their absolute bestsellers. You can also find them in brick-and-mortar drugstores, spas, and professional beauty salons across more than fifty countries globally.
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