Gucci Beauty

Long before it became the crowning jewel of modern vanities, the House of Gucci was founded in Florence, Italy, in 1921 by Guccio Gucci as a purveyor of fine luxury leather goods. But the story of modern Gucci Beauty—the incarnation that set the beauty world ablaze—truly began in May 2019. Orchestrated under the visionary eye of former Creative Director Alessandro Michele and brought to life through a partnership with beauty conglomerate Coty, the brand's relaunch shattered the polished, hyper-perfected mold of traditional luxury beauty. It was a joyful invitation to celebrate authentic, idiosyncratic beauty.

Rather than relying on the tired tropes of flawless supermodels, Gucci Beauty made its grand debut with a lipstick campaign featuring punk singer Dani Miller, showcasing her beautifully gapped teeth. It was a cultural reset that declared makeup should be about expression, not correction. The brand effortlessly merged the unapologetic flamboyance of vintage Hollywood glamour with a distinctly modern, inclusive ethos. Everything from the formulas to the campaigns felt defiantly fun.

Today, the brand continues to evolve under the creative direction of Sabato De Sarno, but its commitment to heirloom-quality aesthetics remains unwavering. To hold a piece of Gucci Beauty is to hold an objet d'art. The packaging—heavy gold fluted tubes, vintage floral prints, and pastel pink compacts—feels like discovering a pristine treasure in an aristocratic Italian grandmother's vanity. It is a masterclass in how luxury fashion houses can successfully translate their sartorial DNA into the realm of cosmetics and fragrance without losing an ounce of their magic.

• Rouge à Lèvres Mat Lipstick in 25* Goldie Red: A legendary, universally flattering crimson chosen as the brand's star shade, delivering a velvety, intensely pigmented finish that miraculously never dries out your lips.
• Mascara L'Obscur: An ultra-buildable, pitch-black mascara that lets you customize your lash look from softly defined and feathery to delightfully clumpy and dramatic.
• Poudre De Beauté Mat Naturel Beauty Powder: Encased in a sublime pale-pink refillable compact, this lightweight smoothing powder sets makeup and blurs imperfections while leaving a luminous, natural finish.
• Gucci Bloom Eau de Parfum: Developed by master perfumer Alberto Morillas, this lush, white-floral fragrance captures the abundant scent of a thriving garden filled with Tuberose and Jasmine.
• Flora Gorgeous Gardenia Eau de Parfum: A joyous, optimistic signature scent bursting with White Gardenia, solar Jasmine Grandiflorum absolute, and a cheerful Pear Blossom accord.
• Blush De Beauté: The brand's first powder blush, offering a silky, hydrating formula packed with shea butter and hyaluronic acid for a seamless, lit-from-within flush.
• Éternité de Beauté Foundation: A 24-hour, luminous matte foundation that manages to provide full coverage while remaining incredibly breathable and lightweight on the skin.
• Rouge à Lèvres Voile Lipstick: For those who prefer a sheer wash of color, this moisturizing, luminous formula feels like a balm but leaves a gorgeous, bitten tint.

• Founded: 1921 (House of Gucci); Beauty revamped in 2019
• Founders: Guccio Gucci (Brand); Relaunched under Alessandro Michele
• Country of Origin: Italy (Manufactured primarily in Europe via Coty)
• Price Range: Luxury ($35 - $160+)
• Cruelty-Free/Vegan: Not cruelty-free (sold in markets requiring animal testing); not entirely vegan.
• Where to Buy: Gucci boutiques, Sephora, Nordstrom, Saks Fifth Avenue, Bloomingdale's.

No, Gucci Beauty is not classified as cruelty-free. Because the brand is licensed by Coty and sells its products in mainland China, where animal testing is often required by law for imported cosmetics, they cannot claim cruelty-free status.

The standout star is shade 25* Goldie Red. It was specifically chosen by former Creative Director Alessandro Michele as the ultimate, universally flattering red. You can find it across multiple finishes, including the Mat, Voile, and Satin collections.

While Gucci is predominantly known for color cosmetics and fragrance, they offer hybrid prep products that bridge the gap. Favorites include the Sérum De Beauté Fluide Soyeux (a silk priming serum) and the Baume à Lèvres (hydrating lip balms). However, they do not currently have a full traditional skincare routine line.

Yes, sustainability is an increasing focus for luxury brands. Some of Gucci Beauty's most beloved compacts, such as the Poudre De Beauté Mat Naturel Beauty Powder, are designed to be kept as vanity heirlooms and can be refilled when you run out.