Drunk Elephant
About the Brand
Drunk Elephant has made waves in the beauty industry by championing a 'clean' skincare philosophy that emphasizes the importance of natural ingredients and the elimination of potentially harmful chemicals. Founded in 2012 by Tiffany Masterson, the brand quickly gained a cult following for its innovative, clinically-proven formulas that cater to all skin types. Each product is meticulously crafted to be free from what Drunk Elephant calls the 'Suspicious 6': essential oils, drying alcohols, silicones, chemical sunscreens, fragrance/dyes, and SLS.
The brand’s aesthetic is as refreshing as its products, with a focus on minimalist, yet playful packaging that stands out on store shelves. Drunk Elephant's commitment to transparency and education sets it apart, as the brand actively engages with consumers to demystify skincare and promote a healthy, balanced skin barrier.
Brand Significance, Voice & Audience
Drunk Elephant has become a significant player in the clean beauty market, known for its straightforward, science-backed approach. The brand’s voice is warm, educational, and empowering, resonating particularly well with millennials and Gen Z consumers who value authenticity and ingredient integrity. With a strong presence on social media and a loyal community, Drunk Elephant continues to expand its reach and influence in the global beauty landscape.
Top 5 Best Sellers
- T.L.C. Framboos Glycolic Night Serum: A powerful overnight treatment that exfoliates and resurfaces the skin, promoting a smoother, more radiant complexion.
- C-Tango Multivitamin Eye Cream: Packed with antioxidants, this eye cream helps to brighten and firm the delicate under-eye area, reducing the appearance of dark circles and fine lines.
- B-Hydra Intensive Hydration Serum: This hydrating serum delivers intense moisture to the skin, helping to plump and soothe dry, dehydrated areas.
- Protini Polypeptide Cream: Formulated with peptides and amino acids, this moisturizer supports skin elasticity and helps to reduce the signs of aging.
- F-Balm Electrolyte Waterfacial: A gentle cleanser that hydrates and balances the skin, leaving it feeling refreshed and revitalized.
Quick Facts
- Founded: 2012
- Country of Origin: United States
- Price Range: Mid-range to luxury ($20-$90)
- Cruelty-Free/Vegan: Cruelty-free, some products are vegan
- Retail Availability: Available at Sephora, Ulta, and on the official Drunk Elephant website
Is Drunk Elephant cruelty-free?
Yes, Drunk Elephant is committed to being cruelty-free and does not test its products on animals.
Where can I buy Drunk Elephant products?
You can purchase Drunk Elephant products at major retailers like Sephora and Ulta, as well as directly from the Drunk Elephant website.
Is Drunk Elephant suitable for sensitive skin?
Yes, many of Drunk Elephant's products are formulated to be gentle and non-irritating, making them suitable for sensitive skin types. However, it's always a good idea to patch test new products.
Are Drunk Elephant products vegan?
While Drunk Elephant is cruelty-free, not all of their products are vegan. They do offer a selection of vegan-friendly options, which are clearly labeled on their website.
Is Drunk Elephant worth the price?
Many users find Drunk Elephant products to be worth the investment due to their high-quality, effective formulations and commitment to using safe, clean ingredients. The brand's focus on skin health and results often justifies the price point for many consumers.
Shipping Information
Drunk Elephant ships internationally to select countries. Standard shipping within the U.S. typically takes 3-7 business days, while international delivery times vary depending on the destination. For the most accurate shipping information, including rates and estimated delivery times, visit the Drunk Elephant website.
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Products (7)
Drunk Elephant T.L.C. Sukari Babyfacial
Drunk Elephant