Danessa Myricks Beauty

If there is a true visionary in modern makeup, it is Danessa Myricks. Often dubbed the Willy Wonka of Beauty, she launched her eponymous brand in 2015 out of a deeply personal necessity. As a self-taught makeup artist who took a leap of faith after her corporate magazine job evaporated, Danessa constantly found herself playing chemist—mixing, melting, and layering conventional products just to create shades and textures that would actually flatter diverse skin tones. Frustrated by an industry that simply did not see her or her community, she decided to reinvent the wheel entirely.

The result is Danessa Myricks Beauty, a playground of pigment and texture that shatters traditional cosmetic boundaries. Every launch is driven by radical inclusivity, boundless creativity, and a total disregard for the rules. Whether you are a working professional backstage at fashion week or a makeup minimalist looking for a sheer skin tint, the brand's DNA is rooted in high-performance, multi-use formulas that deliver serious color payoff and skin-loving benefits.

Ultimately, it is makeup that invites you to experiment, express yourself, and remember why you fell in love with beauty in the first place. Myricks has proven that you do not need to be a seasoned pro to achieve editorial-worthy looks—you just need products that are brilliantly formulated to do the heavy lifting for you.

• Yummy Skin Blurring Balm Powder: A miraculous, texture-blurring, oil-absorbing balm formulated with Swedish Upsalite that can be used to prime, set, or add sheer coverage.
• Colorfix 24-Hour Cream Color: This invincible, multi-use liquid pigment can be swiped on eyes, lips, or cheeks and absolutely will not budge once it dries down.
• Twin Flames Multichrome Pigment: An ethereal liquid shadow that shifts seamlessly between two complementary colors for a mesmerizing, high-impact eye look in seconds.
• Yummy Skin Serum Foundation: A gorgeous, skincare-makeup hybrid spiked with peptides and ceramides for a juicy, radiant, lit-from-within complexion.
• Vision Cream Cover: A phenomenally pigmented foundation-concealer hybrid that lets you customize your coverage from a sheer tint to full glam.
• Dew Wet Balm: The ultimate shortcut to glass skin, this translucent highlighting balm delivers a hyper-dewy glow without a trace of chunky glitter.
• Lightwork Freedom Palette: An artist's dream of boundary-pushing multichromes, foils, and glitters that practically paint themselves onto the eyes.
• Yummy Skin Glow Serum: A radiant priming serum bursting with hyaluronic acid and niacinamide to prep and plump your canvas beautifully.

• Founded: 2015 by Danessa Myricks
• Country of Origin: USA (New York)
• Price Range: Accessibly luxurious (typically $18 - $48)
• Cruelty-Free & Vegan Status: 100% cruelty-free (Leaping Bunny and PETA certified) and 100% vegan
• Where to Buy: Sephora, Cult Beauty, Beauty Bay, Kohl's, and the brand's official website

Absolutely. Multi-use functionality is the beating heart of the brand. Products like Colorfix 24-Hour Cream Color are specifically engineered to be safe, high-performing, and effective on the eyes, lips, cheeks, and even the body.

Unlike traditional powders that can look chalky or dry, this is a balm-to-powder formula powered by Upsalite—an ultra-porous material that absorbs excess oil and sweat while maintaining your skin's natural hydration and elasticity.

Yes! The entire line is 100% vegan (completely free from carmine, beeswax, and lanolin) and strictly cruelty-free, bearing official certifications from both Leaping Bunny and PETA.

Inclusivity was the core catalyst for the brand's creation. The shade ranges are masterfully formulated to stretch beautifully across the lightest to the deepest complexions without ever pulling ashy or gray.

Less is always more! Tap a tiny amount onto your finger or a dense brush, apply it to your desired area, and blend quickly. The formula dries down rapidly and becomes totally smudge-proof.