About the Brand
Founded in 2007, 100% Pure has become a beacon of purity in the world of cosmetics. The brand prides itself on using only natural, food-grade ingredients, ensuring that every product is free from harmful chemicals and synthetic fragrances. Each item is meticulously crafted to not only enhance your beauty but also nourish your skin and support overall health. With a commitment to sustainability, 100% Pure uses eco-friendly packaging and sources ingredients responsibly, making it a favorite among eco-conscious consumers.
The brand's aesthetic is rooted in simplicity and elegance, reflecting the purity of its products. 100% Pure's minimalist packaging and straightforward labeling make it easy for consumers to understand exactly what they're getting, fostering trust and transparency. This dedication to honesty and quality sets 100% Pure apart in an industry often plagued by greenwashing and misleading claims.
Brand Significance, Voice & Audience
100% Pure stands out in the clean beauty market for its unwavering commitment to ingredient integrity and environmental responsibility. The brand speaks in a warm, educational tone, empowering its audience with knowledge about the benefits of natural ingredients. Targeting health-conscious individuals who prioritize ethical consumption, 100% Pure appeals to a broad demographic, from young adults to mature consumers. The brand's growing presence in both physical and online retail spaces has significantly increased its reach and recognition, solidifying its position as a leader in clean beauty.
🏆 Award-Winning Products
100% Pure has earned numerous industry accolades for their clean, effective formulas. Here are their celebrated award-winning products:
- Intensive Nourishing Balm — A deeply moisturizing balm packed with nourishing botanicals. Winner of the 2021 Beauty Shortlist Award. ($38)
- Vitamin C Glow Max Bright Mask — Illuminating treatment mask with vitamin C for a radiant, brightened complexion. Winner of the 2023 Global Green Beauty Awards Gold. ($45)
- Strawberry Brightening Scrub — A gentle exfoliating scrub with strawberry enzymes for glowing, smooth skin. Highly Commended at the 2023 Global Green Beauty Awards. ($25)
- Bakuchiol Face Oil — A plant-based retinol alternative delivering anti-aging results without irritation. Winner of multiple awards including Veggie Awards 2023 Bronze and the Ultimate Beauty Awards. ($59)
- Multi-Vitamin + Antioxidants Ultra Riché PM Treatment — Age-corrective night cream packed with vitamins A, C, E and antioxidants. Winner of the 2021 PM Routine Award, Highly Commended 2023 Global Makeup Awards, and NHA Silver. ($35)
- Vitamin C Serum — Collagen-boosting brightening serum with stabilised vitamin C. Winner of the Vegan Beauty Awards Seal. ($58)
- Multi-Vitamin + Antioxidants PM Facial Oil — Reparative overnight facial oil rich in vitamins and antioxidants. Vegan Beauty Awards winner. ($62)
- Fruit Pigmented® Full Coverage Water Foundation — Buildable, skin-nourishing foundation with fruit-derived pigments. Winner of the 2019 Elite Beauty Award — one of the brand's most iconic products with over 1,600 reviews. ($48)
- Tinted Moisturizer — Lightweight tinted hydrator with SPF 20, perfect for a natural everyday look. Allure Best of Beauty Award winner. ($45)
- Coffee Bean Caffeine Eye Cream — Depuffs and brightens under-eyes with real coffee extract. Multiple award winner with over 2,500 customer reviews. ($30)
- Resveratrol Antioxidant Serum — Powerful anti-aging serum with resveratrol and hyaluronic acid for plumped, firmer skin. Clean Beauty Award winner. ($72)
- Luminous Primer — Silicone-free, light-reflecting primer that smooths and perfects skin before makeup. Allure Best of Beauty Award winner.
- Argan Oil — 100% pure cold-pressed argan oil for face, hair and body. PETA-certified vegan and award-winning multipurpose oil. ($39)
Top 5 Best Sellers
- Pomegranate Lip Gloss: A best-loved staple that provides a sheer, glossy finish with a hint of color, while pomegranate seed oil hydrates and protects lips.
- Avocado Hydrating Butter Cream: Rich in antioxidants and fatty acids, this moisturizer deeply hydrates and softens the skin without leaving a greasy residue.
- Eyebrow Pencil: Formulated with jojoba oil and beeswax, this pencil glides on smoothly and shapes brows with precision, offering a natural look that lasts all day.
- Silky Mineral Foundation: This lightweight foundation delivers buildable coverage and a flawless, matte finish, enriched with mineral pigments for a natural glow.
- Brightening Vitamin C Serum: Infused with vitamin C and hyaluronic acid, this serum brightens and firms the skin, reducing the appearance of fine lines and dark spots.
Quick Facts
- Founded: 2007
- Country of Origin: United States
- Price Range: Mid-range, with most products priced between $10 and $40
- Cruelty-Free/Vegan: Cruelty-free; some products are vegan
- Retail Availability: Available online through the official website and select retailers, as well as in-store at various specialty beauty shops
Is 100% Pure cruelty-free?
Yes, 100% Pure is committed to being cruelty-free and does not test any of its products on animals.
Are 100% Pure products vegan?
While many 100% Pure products are vegan, not all are. The brand clearly labels vegan products on their packaging and website for easy identification.
Where can I buy 100% Pure products?
You can purchase 100% Pure products directly from their official website, as well as from select retailers and specialty beauty stores.
Is 100% Pure worth the price?
Absolutely. The high-quality, natural ingredients and effective formulas make 100% Pure products a great value, especially for those looking to avoid synthetic chemicals and support sustainable practices.
Does 100% Pure ship internationally?
Yes, 100% Pure ships internationally to many countries. Shipping rates and delivery times vary depending on the destination.
Shipping Information
100% Pure ships to a wide range of international destinations. Standard shipping within the United States typically takes 3-7 business days, while international shipping can take 7-20 business days, depending on the location. The brand offers tracking information for all orders and provides updates throughout the shipping process.
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